We Don’t Sell Marketing. We Build Real Estate Deal Flow.

We design and run performance advertising, qualification, and sales systems specifically for real estate developers and agencies engineered to produce qualified demand, disciplined follow-up, and faster closings.

What We Do
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Performance Ads

We don’t run ads to “get attention.” We run ads to create deal-ready demand.

Every campaign is built around one objective:
turning ad spend into qualified buyers and sellers who actually convert.

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Buyer & seller intent mapping
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Communication per funnel stage
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Creative angles engineered for response, not reach
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Geo & demand-layer targeting based on deal likelihood
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Budget allocation tied to conversion signals, not CPC
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Continuous creative fatigue control
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Campaign decisions driven by downstream performance
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FUNNEL & CONVERSION SYSTEMs

Most leads die before they ever reach an agent. Not because demand is low
but because the system leaks.

We design real estate-specific funnels

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Funnel architecture designed around real estate decision cycles
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Lead qualification questions that filter curiosity from intent
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Page flow built to reduce hesitation and drop-off
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Message match from ad → funnel → follow-up
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Mobile-first conversion optimization
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Ongoing funnel testing based on lead quality feedback
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ROI & PERFORMANCE TRACKING

If it doesn’t connect to revenue, it doesn’t matter, Clear performance insight tied to real business decisions.

We don’t report on impressions, likes, or followers  because none of those close deals.

Tracking focused on qualified actions, not surface metrics
Campaign performance tied to sales outcomes
Real-time insight into cost vs return
Funnel-level conversion visibility
Creative performance measured by lead quality
No vanity metrics, no noise
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SCALING & OPTIMIZATION

Scaling isn’t increasing budget.Scaling is knowing when and where to push, Predictable pipeline growth without destroying margins.

Once the system proves it can convert, we scale with discipline not hope.

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Scale decisions based on proven conversion data
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Weekly performance iteration cycles
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Margin protection during growth
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Controlled budget expansion, not aggressive spikes
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Long-term pipeline stability focus
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Creative & offer refinement at scale
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QUALIFICATION & AUTOMATION

The moment a lead enters the system, they’re engaged, segmented, and qualified automatically before competitors even respond.

Leads that show up ready not cold.

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Instant lead engagement to beat competitor response times
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Automated intent-based lead scoring
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Smart routing to agents based on criteria, not chance
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Follow-up sequences that revive “silent” leads
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CRM-ready data hygiene from day one
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Zero-lead-loss architecture

Stop guessing, Start improving performance.

Straight answers. No sales pitch.

We’ll review your ads, enquiry flow, and follow-up system to identify where lead quality breaks down and what’s preventing enquiries from turning into deals.

Clear gaps. Clear priorities. Clear next steps.

Book a strategy call
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ceo@inkstone.agency
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+968-71559447
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18th November Street,
Thatmeer Building,Office 408
P.O 113, Oman Muscat
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